About Dan Dearing

As a seasoned product marketer, I bridge the gap between complex cybersecurity solutions and enterprise business outcomes. My expertise lies in crafting strategic narratives that not only resonate with both technical and business audiences but also drive measurable growth and enable long-term success for customers.

 

My success in product marketing is driven by a collaborative approach that prioritizes cross-functional teamwork, agile product launches, and impactful sales enablement.

  • Effective storyteller: I craft compelling, tailored messages for both technical and non-technical audiences, enabling sales teams to close high-value deals.
  • Cross-functional collaborator: I drive cross-functional alignment across product, engineering, and sales teams, ensuring agile, successful product launches.
  • Agile product marketer: I thrive in fast-paced environments and have a proven track record of rapidly bringing new products and offers to market.
  • Sales enablement expert: I equip sales teams with the tools, training, and competitive intel they need to succeed, fostering a culture of continuous improvement.
  • Industry influencer: I build strong relationships with industry analysts, validating our solutions and driving thought leadership.

 

My Approach

My product marketing approach revolves around these five key areas. Explore each principle to learn about my expertise and the supporting tools and programs I use to drive results for marketing and sales. 

Recommendations

"I had the pleasure of working with Dan at LogRhythm as he led our Product Marketing team. His deep experience in cybersecurity and product marketing were immensely helpful during the company's transformation to a new cloud-based platform. As a leader, he's both a coach and mentor, earning much praise from his team. I hope to work with Dan again in the future!"

- Cindy Zhou, CMO, LogRhythm

"It's been my pleasure to work with Dan at several companies, larger and smaller over the past dozen years, and I'd welcome the opportunity to work with Dan again. Dan is great at marketing. Dan understands both the technology and the market that he's selling into (or creating). And he's been able to put a name to new concepts that helps capture and communicate the new market need (one of those terms has since become an industry category) to the people who will be your customers. Dan is technically savvy and and versatile and has demonstrated his ability to understand technology and customer use cases across a broad range of spaces."

- David Goldschlag, CEO, MobileSpaces

"Dan is super-experienced, driven and a capable marketing leader. He worked for me running solution and product marketing. I found the breadth of his prior experience in marketing more than supported the role and added significant value to our overall team. He is a great communicator and story-teller. He is creative, analytical, strategic, and can execute. He hit all the marks. I would highly recommend Dan for B2B tech/security marketing leadership opportunities.

- Scott Gordon, CMO, Pulse Secure