Sales Enablement
Sales enablement is a core pillar of my product marketing approach. I empower sales teams with tailored sales plays, tools, and knowledge to drive revenue. This support extends to channel partners and customer success managers, ensuring that all sellers are equipped with the latest information necessary to effectively engage with prospects, support customer renewals, and facilitate cross-selling opportunities with existing customers.
Work Samples
Here are some examples of my sales enablement work. You can find the full documents in the Work Samples area which is password protected. Contact me if you need the password.
- Sales Guides: serve as a playbook that captures important elements of each sales play, helping sellers focus their activities to better target and close high-value opportunities.
- Sales Kits: provide sales teams with all the necessary materials and tools to effectively execute a sales play. Depending on the sales motion, kits can be built to support both first and second meetings, as this example demonstrates for a first meeting.