Product Launch

Launching products in agile development environments requires a synthesis of messaging, positioning, and sales enablement to effectively bring a rapid succession of product capabilities to market. By closely collaborating with cross-functional go-to-market teams, I help attract new prospects through increased awareness of our innovations, while also fostering cross-selling and retention opportunities with existing customers.

Results at Pulse Secure

  • I coached a team of 4 product marketers selling 6 security products at Pulse Secure, achieving annual revenue of $140M with double-digit growth.
  • Launched a comprehensive zero-trust access security solution, driving 30% in new business and adding 50 enterprise customers.
  • Developed quarterly sales promotions that expanded our sales channels and delivered $15M in revenue over a 12-month period.

“At Pulse Secure, Dan led by example. He delivered, managed, and drove key pieces of collateral that blended strategic and tactical thinking. The result was a consistent roadmap of varied content that dovetailed with product release schedules. 

He works collaboratively across functions (product management, channel marketing, sales, demand gen, finance, executive staff) and seeks consensus within his teams. At the same time, he isn't afraid to mandate direction nor consider divergent viewpoints. He is very results oriented and mindful of success criteria, ensuring the final delivery meets or exceeds requirements.”

Bryan Embrey, Sr. Product Marketing Manager, Pulse Secure