Messaging & Positioning

A cornerstone of my product marketing philosophy is the development of effective messaging and positioning that bridges the gap between complex cybersecurity solutions and tangible business outcomes for enterprise customers. By crafting targeted messaging and positioning, and supporting them with strategic go-to-market execution, Product Marketing can foster powerful partnerships between Sales and Marketing, ultimately driving revenue growth and enhancing customer satisfaction.

“Dan is an astute marketing executive who is very good at product and corporate marketing and messaging. He has a style that is relaxed yet authoritative with press, analysts, and customers. He also possesses a rare knack for establishing the language and nomenclature necessary to explain complex and novel technology.”

Kevin Sapp, VP Strategy, Pulse Secure

Work Samples

Here are some examples of my messaging & positioning work.  You can find the full documents  in the Work Samples area which is password protected. Contact me if you need the password.

 

  • Core Messaging Document: serves as a key tool in developing consistent messaging that sources collateral and website content.
  • Storybrand Framework: leverages core messaging content to tell a repeatable story centered around the customer and their challenges.